Esprit de corpse: Fashion’s Resistance to Algorithmic Take-over
Esprit, the popular 80s brand, is the latest to jump on the 80-90s ‘mall vintage’ revival bandwagon. Global fashion executives and consultants are pouring money into bringing Esprit back by trying to mix the magical proportions of market research, influencer attention, and data capture. But what made Esprit so cool in the 80s was its … More Esprit de corpse: Fashion’s Resistance to Algorithmic Take-over