Modeling Consumption

Wissenger’s article, “Modeling Consumption” discusses the modeling career and what goes on behind the scenes. Everyone knows that models are used for marketing, but what many people don’t know is that they are also selling a lifestyle along with their product. When the model in the picture appears to be rich and glamorous, the consumer will be enticed to purchase the product in order to obtain that same rich and glamorous lifestyle. Because of this, and the fact that the models’ appearances are what makes them money, models are constantly working. Simply getting a haircut or manicure affects the lifestyle they are selling because it is changing their appearance and therefore becomes a part of their job. 

Recently a new jewelry line designed by sisters Danielle and Jodie Snyder talked about how their jewelry line has become so successful because of the fact that they sell a lifestyle along with their products. The two sisters often post pictures of themselves wearing the jewelry while their on tropical vacations or going out at night to big parties. Their jewelry is also worn by several celebrities which is also a way to sell a lifestyle along with their line. This is the link to the article I found: http://www.nytimes.com/2013/02/07/fashion/dannijo-sells-jewelry-and-a-lifestyle-a-picture-at-a-time.html?smid=pl-share. I believe what they are doing is extremely smart because they are subtle in the way they do it. Instead of throwing their product in everyone’s faces on social media, they simply wear their jewelry in their photos. 

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The Presence of Ethnocentrism

Core Concepts discusses what our society is still guilty of today…judging others based on misconceptions of their group and labeling them as “inferior.” This phenomenon is known as ethnocentrism. As human beings, we have the tendency to become quite “cliquey” and take pride in own our established groups. This behavior leaves us with the various conflicts that we still face today; miscommunication, misinterpretation, and the justification of absurd actions. However, there is a way in which we can prevent such elitism and exclusion; by getting to know one another, and taking the time to understand other cultures.

Not so long ago, a woman by the name of Amy Cua (a Yale Law School professor) has sparked a national debate with her book titled “Battle Hymn of the Tiger Mother.” Cua wrote about the success of each group based only on their culture and values, and why they are superior to other groups. The book defines traits that make different cultural groups successful in America, without measuring who actually becomes successful, and what defines success on a personal level. Amy Cua declares that money, fame, and power are the red flags of success, while bashing those who she considers inferior based on these conditions. In addition to making misconceptions, she makes a list of the cultural groups in which she believes will most likely not be successful, therefore singling them out. Here is a link to the article. ‘Triple Package’: Controversial book outlines ‘unlikely’ traits of success. Are her actions even justifiable?