Deviance and Social Control by Alexus Parker

In chapter 11, the readers delves into the world of deviance and social norms. Deviance is every type of behavior that isn’t considered the social norm, for example: prostituting, necromancy,pedohpilia, and more. In other words, being a deviant or having the behaviors of one, are things most people would not say that they do or even think about, because depending where they live, it unacceptable to have those thoughts or behavior. However, in relation to deviant behaviors being subjective, what is considered a social norm at one point in history may become deviant in the future ( or vice-versa). Slavery is briefly mentioned in this section, as once being a social norm but in modern day America if a person owned someone, they would be arrested. An example of something once being accepted in society then becoming deviant, is the use of Marijuana. In recent years there has been a lot of news covering the decriminalization of marijuana, and because of the popularity of it, the effort for legalizing marijuana has increased exponentially. In some countries marijuana is completely legalized for all intents and purposes.

I think most people forget that a social norm or what is considered normal, will always be a subjective. An entire society could believe that being an atheist is completely wrong and sinful but there will always be a group of people, unrelated to that group that is being ostracized, that believes the opinion of the masses is wrong. With that being said, what is something that the american society believes is wrong but you do not? Or what do you think is wrong but the american society think is acceptable?

 

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Wissinger: Modeling Consumption

The Wissinger Article talks about the unspoken job that models have. They sell more than just products they sell a life style. Costumers might buy something a model wears because they like the way it looks, but they might also be subconsciously relating that product to the lifestyle that the rich and glamorous have. A point I found interesting was that the modeling industry is using model’s social lives as part of this marketing. Not only are people seeing models wearing/using products in magazines, they are seeing them wear them at restaurants or nightclubs. Everything models do in public is an opportunity for the companies they work for to market their product.

Companies are even seeking out the rich and successful to become models! The founder of Women’s Wear Daily was once asked to model for J. Crew’s ad campaign. The founders of Foursquare modeled for Gap during Christmas 2010. These people are already known as successful business owners and are known to live a rich life so costumers see them in an ad campaign and automatically relate them to the lifestyle they know they have. Do you feel like models are selling us a lifestyle? Do you think using already established celebrities or business owners makes us want to buy these products even more?

Article: http://www.inc.com/maeghan-ouimet/tumblr-founder-david-karp-modeling-jcrew.html