Wissinger: Modeling Consumption

The Wissinger Article talks about the unspoken job that models have. They sell more than just products they sell a life style. Costumers might buy something a model wears because they like the way it looks, but they might also be subconsciously relating that product to the lifestyle that the rich and glamorous have. A point I found interesting was that the modeling industry is using model’s social lives as part of this marketing. Not only are people seeing models wearing/using products in magazines, they are seeing them wear them at restaurants or nightclubs. Everything models do in public is an opportunity for the companies they work for to market their product.

Companies are even seeking out the rich and successful to become models! The founder of Women’s Wear Daily was once asked to model for J. Crew’s ad campaign. The founders of Foursquare modeled for Gap during Christmas 2010. These people are already known as successful business owners and are known to live a rich life so costumers see them in an ad campaign and automatically relate them to the lifestyle they know they have. Do you feel like models are selling us a lifestyle? Do you think using already established celebrities or business owners makes us want to buy these products even more?

Article: http://www.inc.com/maeghan-ouimet/tumblr-founder-david-karp-modeling-jcrew.html