Modeling Consumption

Wissenger’s article, “Modeling Consumption” discusses the modeling career and what goes on behind the scenes. Everyone knows that models are used for marketing, but what many people don’t know is that they are also selling a lifestyle along with their product. When the model in the picture appears to be rich and glamorous, the consumer will be enticed to purchase the product in order to obtain that same rich and glamorous lifestyle. Because of this, and the fact that the models’ appearances are what makes them money, models are constantly working. Simply getting a haircut or manicure affects the lifestyle they are selling because it is changing their appearance and therefore becomes a part of their job. 

Recently a new jewelry line designed by sisters Danielle and Jodie Snyder talked about how their jewelry line has become so successful because of the fact that they sell a lifestyle along with their products. The two sisters often post pictures of themselves wearing the jewelry while their on tropical vacations or going out at night to big parties. Their jewelry is also worn by several celebrities which is also a way to sell a lifestyle along with their line. This is the link to the article I found: http://www.nytimes.com/2013/02/07/fashion/dannijo-sells-jewelry-and-a-lifestyle-a-picture-at-a-time.html?smid=pl-share. I believe what they are doing is extremely smart because they are subtle in the way they do it. Instead of throwing their product in everyone’s faces on social media, they simply wear their jewelry in their photos. 

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